They are not only supporting sustainable textile production to contribute to the ecological balance but also serve religiously towards social welfare by.

• Supporting and encouraging the education of rural children in villages of Karhii with financial aid and also undertake responsibility of upgrading their infrastructure.
• Conscious effort towards the well being of the senior citizens of Karhii. The “Ashram” which arranges for their basic human needs is provided with the adequate financial support.
• Support local cowsheds for animal welfare
• Actively involved in the upliftment of the farmers associated with by providing employment opportunities to the upcoming generation of the farmers and also encourage their desire of their further professional education.
• Security of our farmers and their families which is reflected by the Life Insurance policies provided by us.
• Facilitating educational programs for the development and awareness of the farmers. They are also acquainted with our international buyers, which infuses them with a sense of pride.
• Pratibha distributes a part of its garments / fabrics to the needy children from orphanages.
• Distributing knowledge through various schools and colleges run by the management of Pratibha all over India.