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Fair Trade Fortnight
Nomads
1st February 2012

Fair Trade Fortnight

This year’s theme is “Take a Step”. With that in mind we are considering more than ever how important it is to keep the fair in trade. How we trade is all encompassing from paying a fair price to reusing waste material so that we have fair thoughts on individual and environmental matters.

With our Spring Womenswear Launch about to take place we would like to highlight how some of our designs have a positive impact on the people who make them.

Style Tip: Layer this organic cotton dress with this lovely organic bow tie cardigan. For added colour accessorise with this matching set of handmade bangles made by TARA.

From our new SS12 Collection, this gorgeous jersey dress has been hand dip dyed which is a traditional method of dying fabric – the dyers in Jaipur depend on our orders for hand dyed clothing to keep their businesses thriving. Organic cotton is also a great choice for the fabric, because the growers are treated fairly. They are paid a fair wage and because the farming method is organic – they don’t have to use harmful chemical pesticides. This dress is perfect for wearing now as it’s got ¾ length sleeves and just skimming the knees perfect with or without boots.

Blouses are perfect for spring and so easy to layer with an organic jersey cardigan. The print on this kurta blouse is made using a wooden block that has been hand carved. The ancient tradition of block printing has been used for centuries in rural villages across India. In order to preserve this craft and to maintain an income for the artisans it is important to continue using this beautiful hand printing technique in our designs.

Style Tip: Wear your beautiful block printed kurta blouse with these comfy handloom cotton trousers. The jersey waistband has a bit of stretch to give a perfect fit. Add this pretty beaded bracelet – handmade by the TARA Project.

The cotton is spun and woven entirely by hand using a traditional handloom machine. Villages depend on income received from this craft which our orders ensure they will earn and be able to support their families. Here is an example of the intricately carved wooden blocks that are used for printing. We think they are works of art in themselves.

If it’s fair trade accessories that you are after, this tonal bead bracelet from the Tara project is perfect. The jewellery makers are trained in house and they benefit from a wonderful support network. Across Northern India, TARA is responsible for setting up informal learning centres for and providing emergency medical camps for natural disasters. They also help single parent families set up their own micro businesses by providing them safe interest free loans. TARA is supporting these ladies to set up their own business reconditioning and reselling shoes in the markets of Delhi.

Why not take a step yourself this fair trade fortnight. We would love to hear what you get up to. Please let us know by joining the Nomads community on twitter or Facebook.

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