The evolution and benefits
Growing cotton and manufacturing cotton into textiles has been an on-going activity in India since pre-historic times. Excavations from Mohanjodaro (Indus valley civilization) has found Desi cottons of North Indian origin dating back 5000 years.
In India, cotton has been a major factor behind historical and cultural developments and its importance is clearly stated in referring to cotton as “White Gold”. Cotton is valued over man-made fibres because of its fabulous ability to breathe. This keeps us cool and comfortable all day long! As well as this obvious benefit there is also the gentle softness of the fibres, the fact that you can wash and dry cotton easily, the longevity of the fabric and that cotton, gives, and moves with you, this is not easily found in synthetic materials.
Today cotton is the main textile produced by India and it is growing at such a rapid rate that the government is having a new outlook on the cotton industry to ensure its stability and sustainability for the future. They are moving towards eco friendly cotton production; improving rainfed cotton cultivation; and integrated crop and pest management, which uses natural sources to grow and protect the crops.
At Nomads we are beginning to move our choice of cotton over to the organically sourced variety which has a long list of benefits outlined in our organic cotton section. Our endeavours in this area allow us to offer a wide range of organic clothing. Cotton has always been our first choice in fabric and we feel natural is always best.